During the hour-long Calvin Harris DJ set, visitors’ bracelets would light up and blink to the music during their favorite song. The person identifies him/herself with the brand, in a unique, custom-built experience. Registered Office: 2nd Floor, Norfolk House, 47 Upper Parliament Street, Nottingham, NG1 2AB. During the keynote, DirecTV speakers used the bracelets to call out specific audience segments - from dog owners to Jets fans - as their bracelets lit up, showing the power of targeting in a very personal way. Addressable Advertising: an interactive bar, data visualization screen. All triggered automatically by your bracelet. DTV: Addressable Advertising with Calvin Harris SuperUber Event Experience. The lounge walls changed to your favorite color. People interacted using 300 custom RFID and wireless LED battery powered bracelets, fabricated specially for the event. The bracelets were activated in specific moments throughout the night - the completely new, proprietary technology allows multiple personalised touch points. Browse Getty Images premium collection of high-quality, authentic Calvin Harris Pictures stock photos, royalty-free images, and pictures. In collaboration with Relevent, SuperUber developed engaging activations for DirecTV’s new campaign, “Addressable Advertising”: an interactive bar, data visualization screen, and an interactive lounge. Calvin Harris is a Scottish DJ who rose to fame after posting his songs on MySpace. DTV: Addressable Advertising with Calvin Harris Personalized interactive installations Vol 2 is gonna be mad, Harris tweeted in March 2022.
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